Naturë is an organic restaurant dedicated to fresh, healthy, and delicious culinary experiences. Our brand celebrates simplicity and elegance with a modern design that reflects our commitment to natural ingredients and local products.
The branding concept was crafted to embody this essence: nature-inspired colors, minimalist typography, and visual elements that evoke authenticity and freshness. Every detail is designed to connect with customers, turning each meal into a moment of well-being and enjoyment. Naturë believes that true flavor comes from what is natural and sustainable, and our branding captures this philosophy in a clear, sophisticated way.
Inspired by the earthy tones of beets and avocados, Naturë’s palette combines the warmth of puce and wine with fresh forest green and sage. This balanced mix of rich and natural hues reflects our commitment to wholesome, elegant dining rooted in nature—perfectly aligned with our organic, locally-sourced ethos.
To strengthen the Naturë brand, I incorporated icons that evoke our organic, nature-focused ethos, such as a fish and produce symbols—representing fresh, wholesome ingredients. Additionally, a minimalist logo variation featuring the letter “ë” from “Naturë” acts as a recognizable shorthand, adding flexibility and visual interest across various applications. These elements create a cohesive visual language that reinforces our commitment to natural, delicious dining experiences.
