Hi, I’m Lorena, but you can call me Lore.

I’m a Web & Graphic Designer with a background in architecture, and I bring a structured and thoughtful approach to everything I design. With over 7 years of experience across the creative field, I focus on creating digital experiences that feel clear, intuitive, and visually strong.

My work is guided by UX principles and a deep attention to simplicity. I enjoy taking complex ideas and turning them into experiences that are easy to understand, navigate, and connect with. I’m especially drawn to projects where design helps make something complicated feel simple.

I started my career in architecture, which shaped how I think about structure, space, and user behavior. That foundation naturally led me into UI and UX design, where I found the balance between logic and creativity.

Since moving to Canada, I’ve worked across fintech, digital products, and agency environments. At LSD The Agency, I design and build websites and digital experiences from concept to launch, collaborating closely with different teams and contributing to both strategy and execution.

Before that, I worked at Zaneen Lighting, where I focused on digital content and marketing assets, helping strengthen the brand’s online presence. I also worked at Veriza, a fintech focused on supporting low-income entrepreneurs, where I contributed to redesigning the website and mobile experience.

Today, I work in a fast-paced agency environment with large U.S. pharmaceutical clients. This experience has pushed me to think clearly, work efficiently, and design solutions that simplify complex information.

Alongside my professional work, I volunteer as a graphic designer for BEM (Brésiliennes à Montréal), a collective that supports Brazilian women in their integration journey. Through this experience, I’ve been deepening my connection with the Montreal community and currently learning French.

I believe good design is not about doing more. It is about doing just enough, beautifully.